What Is Kidpreneurship?

Kidpreneurship is the practice of teaching children entrepreneurship principles in an age-appropriate, hands-on way. It is not about turning children into mini-businesspeople. It is about building the mindset of a problem-solver, creator, and value-builder — skills that are useful whether a child starts a company, works for one, or does both.

In Nigeria specifically, where formal employment opportunities are constrained and innovation is urgently needed, entrepreneurship education for children is not a luxury. It is a national necessity.

What Children Learn in the Learnovo Kids Kidpreneurship Course

Identifying Problems Worth Solving

Every business starts with a problem. Children learn to observe their environment — school, home, community, Nigeria — and identify real, unsolved problems that other people experience. This is the most underrated entrepreneurship skill, and very few adults can do it well.

The Business Model Canvas

A simple framework for planning a business — who the customers are, what the product or service is, how it will reach customers, and how it will make money. Children fill this out for their own business ideas and present it to their peers.

Branding and Digital Presence

Every Nigerian business needs a name, a visual identity, and an online presence. Children apply skills from the Graphic Design course and Digital Marketing course to build a real brand identity for their business idea.

Financial Literacy for Young Entrepreneurs

The difference between revenue and profit. How to price a product. How to manage a simple business budget. These are skills many Nigerian adults never learned — and children who do learn them have a lifelong advantage.

The Pitch

Every student presents their business idea to a panel — teachers, parents, or invited guests — in a structured pitch. They must explain what they are selling, who buys it, why it is better than alternatives, and how it makes money. This is the same format used by Nigerian startups pitching to investors.